As a designer who’s worked with wedding and portrait photographers, I’ve learned that a successful photography website needs more than just your beautiful portfolio. It requires many strategic elements that guide potential clients from browsing to booking with you. No matter what platform you choose from ShowIt to Pixieset, here’s what every photographer’s website should think about including to maximize client conversions:

A Unique and Fun About Page
Your About page isn’t just a biography about you – it’s a chance to establish trust and connection with your future clients on your photography website. Make sure to share your photography journey, your unique approach to your sessions, and what sets you apart from other photographers. Look into doing a professional branding photo session to capture your personality! This can help potential clients envision working with you.

Professional Branding
If you are investing the time and energy into a website, you need to have cohesive branding that will compliment your images. You do not want your website to have 15 different colors and fonts with a logo that doesn’t compliment your website. Your brand is not just a logo, it is a visual representation of who you are as a photographer. If you are interested in investing in branding for your photography business, I’d love to help! You can learn more here.

Easy to Use Navigation
When someone navigates to your website, you need to focus on the experience. If buttons do not work or the mobile navigation page doesn’t open, potential clients cannot get to where they need to go to view your work, prices, or contact page. This is crucial for every website.

Your Portfolio
For a photographer, your portfolio is the star of the show. Your photos need to be strategically displayed because presentation matters! There are many ways to display your galleries, but make sure to divide it up by each photography category you offer, such as a wedding gallery, graduation gallery, and more. You can display your collection together or you can separate it by session. Make sure to limit the gallery to your favorite photos that show how versatile you are as a photographer. If you provide the whole gallery, potential clients may get distracted and never make it to the contact page.

Clear Call-to-Action (CTA) Buttons
Every page should guide visitors toward booking a session with you. Include prominent “Book Here” or “Contact Me” buttons in your navigation and strategically throughout your site. Make sure the buttons work and lead to a contact form. It should be a simple and straightforward process!

Intuitive Mobile Optimization
Many people navigate with their phones to find a photographer, that means your website needs to be mobile optimized. It may be easier and more fun to design your website on desktop, but mobile optimization is more important than ever. Make sure that links work, text is large enough to read and navigation makes sense for mobile viewers.

Your website is often the next step for potential clients to inquire with you. Your website should pull together your best work and build trust with your dream audience. A professional brand and website can create a huge difference for the way potential clients view your business.

Need help implementing these essential elements on your photography website? I love working with photographers to upgrade their business from brand design to websites! Let’s connect and discuss how we can elevate your online presence soon!

Website for Claire Hodges Creative featured in this blog!